Marketing Managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members.
Webforms
Print Occupation
- Marketing Managers
Marketing
What do they typically do
- Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
- Plan promotional campaigns such as contests, coupons, or giveaways
- Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
- Negotiate advertising contracts
- Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
- Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
- Develop pricing strategies for products or services marketed to the target customers
- Meet with clients to provide marketing or related advice
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Number of Jobs
Average Annual
Job Growth +1.2%
Job Openings 1,047
Industry/Employer
Accounting and Bookkeeping Services
Advertising and Related Services
Advertising, Public Relations, and Related Services
Apparel/Piece Goods Merchant Wholesalers
Architectural and Engineering Services
Colleges and Universities
Commercial Goods Merchant Wholesalers
Computer Systems Design and Rel Services
Computers and Peripheral Equipment
Data Processing and Related Services
Electronic Instrument Manufacturing
Electronic Markets and Agents/Brokers
Employment Services
General Medical and Surgical Hospitals
Grantmaking and Giving Services
Insurance Agencies, Brokerages & Support
Investigation and Security Services
Machinery & Supply Merchant Wholesalers
Management & Technical Consulting Svc
Management of Companies and Enterprises
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Medical and Diagnostic Laboratories
Museums, Parks and Historical Sites
Nondepository Credit Intermediation
Nonresidential Building Construction
Other Professional & Technical Services
Other Support Services
Pharmaceutical & Medicine Manufacturing
Plastics Product Manufacturing
Professional and Similar Organizations
Residential Building Construction
Scientific Research and Development Svc
Semiconductor and Electronic Components
Software Publishers
Spectator Sports
Travel Arrangement & Reservation Service
Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
NC Workforce Credentials
Private Training Programs
10982
12358
Change 1376