Public Relations (PR) Specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client's work and goals.
Webforms
Print Occupation
- Public Relations Specialists
Marketing
What do they typically do
- Write press releases and prepare information for the media
- Respond to information requests from the media
- Help clients communicate effectively with the public
- Draft speeches and arrange interviews for a client's top executives
- Evaluate public opinion of clients through social media
- Evaluate advertising and promotion programs to determine whether they are compatible with their organization's public relations efforts
- Help maintain their organization's image and identity
Number of Jobs
Average Annual
Job Growth +1.4%
Job Openings 722
Industry/Employer
Advertising and Related Services
Advertising, Public Relations, and Related Services
Architectural and Engineering Services
Automotive Repair and Maintenance
Civic and Social Organizations
Colleges and Universities
Drinking Places (Alcoholic Beverages)
Educational Support Services
Emergency and Other Relief Services
General Medical and Surgical Hospitals
Grantmaking and Giving Services
Individual and Family Services
Insurance Agencies, Brokerages & Support
Junior Colleges
Lawn & Garden Equipment/Supplies Stores
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
Lessors, Nonfinancial Intangible Assets
Machinery & Supply Merchant Wholesalers
Management of Companies and Enterprises
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Museums, Parks and Historical Sites
Other Amusement & Recreation Industries
Power Generation and Supply
Professional and Similar Organizations
Religious Organizations
Scientific Research and Development Svc
Social Advocacy Organizations
Software Publishers
Education & Training
- Education Most require a four-year bachelor's degree, but some do not.Associated Programs or MajorsLicense
NC Workforce Credentials
Private Training Programs
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